Recorded Webinar: Accelerate Sales with Great Lead Nurturing
Date: Recorded on: Friday, June 7
Time: 9:00 am PDT
Duration: 30 minutes
Anurag Khemka
President and CEO,
RightWave, Inc.

Susie Cabral
VP of Marketing,
RightWave, Inc.
Description: At the core, lead nurturing is the process of cultivating leads that are not ready to buy. Nurturing keeps prospects engaged by providing relevant content that are the best fit for their situation. If done well, lead nurturing can create brand loyalty well before a prospect is ready to buy. By nurturing prospects, companies can move their prospects through each stage of consideration and, with marketing automation, move them through faster and more successfully into sales.
  In our 30 minute webinar, we will identify lead nurturing best practices and how marketing automation can increase results.

Grab a cup of coffee and take 30 minutes with Anurag Khemka - marketing automation pioneer and CEO of RightWave - to learn:
  • Lead nurturing basics
  • Steps to quality lead nurturing success
  • Steps to include customer nurturing
  • How to integrate marketing automation technology
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