Recorded Webinar: How Do You Know When It's Time for Marketing Automation?
Date:
Recorded on: Thursday, November 14
Time:
9:00 am PT
Duration:
30 minutes
Speakers:
Anurag Khemka President and CEO, RightWave, Inc.
Susie Cabral VP of Marketing, RightWave, Inc.
Description:
As quoted a recent article in the Harvard Business Review - the celebrated statistician and writer Nate Silver put it, "Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection. Most of it is...irrelevant noise. So unless you have good techniques for filtering and processing the information, you're going to get into trouble."
How do you maintain a good marketing database and 360 degree view of your information to drive strategic decision making? With data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.
Listen 30 minutes video to learn:
How do you trust the data you have
What constitutes a marketing database
How to build a strong database of customers and prospects