Recorded Webinar: Eight Effective Practices of Quality Lead Management
Date:
Recorded on: Friday, May 10
Time:
9:00 am PDT/Noon EDT
Duration:
30 minutes
Speaker:
Anurag Khemka President and CEO, RightWave, Inc.
Description:
Marketing Automation highlights the need for marketing and sales to form a cohesive lead-to-sales process to improve real-time quality lead management. Marketing and sales must identify an agreed upon lead scoring process establishing which leads go to sales and which leads marketing continues to nurture. Equally, successful integration between marketing and sales solutions ensures that the right leads are received by sales as well as all the valuable prospect information and touch points to assist sales in closing business.
